Subcribers

Create and update BigCommerce subscribers using Shift.

Check out our step-by-step guides for how to import & export.

Quick start

The best way to get started is to run an export and use the file as a guide to the format required.

However, you can also download the subscribers template.

Import & export columns

Basic columns

Fields	Description
ID	This is the unique identifier provided by BigCommerce for existing subscribers. This field is required to update existing subscribers.
Email	The subscriber's email. This field must be unique amongst all subscribers
First Name	The subscriber's first name. This field must be shorter than 256 characters
Last Name	The subscriber's last name. This field must be shorter than 256 characters
Source	The source of the subscriber Allowed values: `custom` `storefront` `order`
Channel Name	The channel where the subscriber was created
Consents	The consent that the subscriber as given. If empty, the customer hasn't given consent for newsletter subscriptions or has unsubscribed. Multiple values can be provided by separating with a comma. Allowed values: `marketing_consent` `abandoned_cart`
Order ID	The ID of the source order, when the source was an order.

Export filters

You can filter subscriber exports to include subscribers by date created or updated.

As you reduce the number of items in your export, or change what data should be included, the estimate of the number of records and duration of the export will be updated