Customizing email design

The all-important step of converting engaged visitors into paying customers happens when they receive their back-in-stock email notification. So it's important that it's well-designed with a clear call-to-action. 

Default email design

Out of the box, the back-in-stock notification email follows the native design of other BigCommerce emails and is responsive across devices and compatible with a wide range of email clients. 

Update text with phrases

The simplest changes that you can make are to update any text used within the email template. The easiest way to update these is by updating the text in the Phrases tab. You can also add new phrases and add them to your email template.

Customize or bring your own email template

You have full access to the email template that is used. Out of the box, we provide an email template that is very similar in design to BigCommerce's own out-of-the-box emails. You can choose to customise this to suit your own needs or replace it with your own custom email template. You always have the option to "Restore default template" if something goes wrong.

Available variables

In addition to the phrases which can be used as variables within the email template, we also provide the following variables. If you are using multiple storefronts, then the appropriate details for the current storefront will be used: Store name
store.path Store URL
store.domain_name Store URL (without "https://")
store.logo.url URL to your storefront's logo
store.logo.title Configured alt text for your storefront's logo
app.tracking_pixel URL to use for a image src that enables the app to track email views
URL to use for a link so that customers can unsubscribe to the current alert request
URL to use for a link so that customers can unsubscribe from all active alert requests that they have. Product name
product.price Product price
product.sku Product SKU
product.inventory_level Product inventory level
product.url URL to the product. N.B. this links to our app which then redirects to your storefront. This enables product click tracking.
product.image_url URL to use to show the image of a product
product.variant_options When the customer requested a stock reminder of a particular variant, this will include summarised text of the variant chosen, e.g "Color: Green, Size: Small".

Dotdigital variables

Please prefix the variables with "data.", e.g. "".

Preview your email

After you've made changes to the email template, you're going to want to quickly preview it to make sure that everything looks right. The final tab allows you to do that before hitting Save and the new email design is live.

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