Brands

Create and update BigCommerce brands using Shift.

Check out our step-by-step guides for how to import & export.

Quick start

The best way to get started is to run an export and use the file as a guide to the format required.

However, you can also download the brand template.

Import & export columns

Basic columns

Fields	Description
ID	This is the unique identifier provided by BigCommerce for existing brands. It's unique per BigCommerce store. This field is required to update existing brands.
Name	The brand name. All brands must have a unique name. This field must be shorter than 255 characters. This field is required to create a new brand.
Page Title	The SEO title. This field must be shorter than 255 characters.
Meta Keywords	The SEO keywords. These should be pipe-separated `\|` .
Meta Description	The SEO meta description.
Image URL	When importing images, the image should first be uploaded to WebDAV content directory and then the public URL imported into the spreadsheet. Find our more about importing images. Example value: `https://store-abcdef123.mybigcommerce.com/product_images/hypa-logo.png`
Search Keywords	A comma-separated list of keywords that can be used to optimise the onsite search to ensure brands are suggested where appropriate.
Custom URL	The relative storefront URL for the brand page, e.g. `/brands/common-good`

Metafield columns

Fields Description

{namespace}.{key}

You can create and update brand metafields by adding a column named after the metafield namespace and metafield key separated by a . . If the metafield already exists for the brand, it will be updated, otherwise, it will be created.

The metafield namespace and key each must be fewer than 65 characters

Metafield values can be up to 65,535 characters long. An empty string or a string with only whitespace is not a valid metafield value.

All metafields will be created with write and storefront access permissions so they can be queried via the storefront GraphQL API.

As we don't know the names of metafields in advance, you can only select all metafields when exporting.

Export filters

You can filter brand exports to only include specific brands, or filtering by brand name:

As you reduce the number of items in your export, or change what data should be included, the estimate of the number of records and duration of the export will be updated